Here is the second part of the Tenth Commandment from Ten Essential Words. The Tenth Commandment reads, “You shall not covet your neighbor’s house. You shall not covet your neighbor’s wife, or his male or female servant, his ox or donkey, or anything that belongs to your neighbor.”
Today coveting also goes by many names and takes many forms, though the actual word has fallen out of use in our vocabulary. Our culture gives coveting more palatable names and even promotes some of these ways of thinking as good and healthy. “Greed is good” goes a famous line from the 1987 movie Wall Street and vestiges of that notion are still alive and well today. We are told that spending is good for the economy. We are not told what kind of spending; just spend. We are encouraged to overextend ourselves, from the homes we buy to the cars we drive. Yet we never encounter the word covet. It is a word that does not market well.
We encounter the modern equivalent of coveting most notably in two common ideologies: materialism and consumerism. Materialism as a philosophy teaches that there is nothing beyond the material world and reduces everything to a tangible and material substance. The soul, the heart, and the spirit, among other intangibles, are either discounted or denied altogether. While most may not wholly embrace materialism as a philosophy, many are deeply affected by its influence and give credence to the philosophy by their lifestyle. Materialism, in its prevalent form, places the highest good on present enjoyment and tangible possessions. To quote the rich man in Jesus’ parable: “eat, drink and be merry.” We are bombarded by messages on a daily basis that promote this philosophy, and it is deeply engrained in our western culture.
Materialism also leads to the second ideology of consumerism. Consumerism is one of those terms that mean many different things to different people. In its most innocuous form, consumerism is the economic notion that consumer choices should drive the economy, as opposed to a centrally-planned economy. In some forms, consumerism even encourages the consumption of material goods and holds that the increasing consumption of goods is economically desirable. However, as a growing ideology, consumerism is the idea that what we purchase will bring us some sense of satisfaction. At its worst, it is the lie that the next purchase will make us happy or bring fulfillment. Like materialism, many may deny holding such expectations, yet have spare rooms full of stuff that held out such promises.